Website Marketing Services - website optimisation, keyword analysis, and more.
A great-looking, user-friendly website is fantastic, but if nobody visits then it can become redundant.
How do I get more traffic to my website?
There are generally two ways to increase the traffic to your website.
Traditional Offline Marketing
This type of marketing involves promoting your website in the same way as you would for a traditional "bricks and mortar" business. This can include "word of mouth", TV, radio and newspaper advertising.
Online Marketing
Online promotion can include placing adverts on related websites, as well as search engine marketing.
Advertising on popular, related websites can achieve some great results. The success of your advertising campaign will rely on the quality of the website on which you advertise.
Search engines are the key to increasing the amount of visitors your website receives. If your website is not listed in the search engines then you won't receive any "traffic" from them. This can mean the difference between success and failure for the majority of commercial websites.
The projects we create are search engine friendly by design, which means that the search engines can actually find the content on the website.
Our Website Marketing Services
We offer a full range of website marketing services, including assistance in traditional offline marketing as well as various levels of online promotion including:
Full site optimisation Search engine submissions Keyword analysis Copy writing
Link campaign management Manual directory submissions PPC (Pay Per Click) campaign management
Full site optimisation
This service includes a full assessment of your website, as well as any changes required to make the content more accessible by the search engines.
Search engine submissions
This includes the submission of your website to the major search engines (so they know it exists!).
Keyword analysis
This service can be vital for any type of search engine promotion. We research and provide you with the keyphrases that potential visitors are using to find websites with similar products or services.
In conjunction with our copywriting service, we can then analyse your site on a page by page basis and make changes to increase the relevancy of each page to a chosen keyword or keyphrase.
Copywriting service
Our copywriting service examines and makes any changes to your existing text. The changes made will make your text more user-friendly as well as ensuring it contains relevant terms for your targetted keywords.
Link campaign management
A link campaign can be a very effective way of increasing your position in the search engine listings as well as receiving traffic directly from the links. We actively search for relevant quality websites and negotiate either one-way links or link exchanges (with quality websites only).
Manual directory submissions
This service includes us searching for relevant quality directories. We then negotiate the addition of your website in a relevant section of the directory.
PPC (Pay Per Click) campaign management
Certain search engines allow you to advertise directly on their pages, they are often called "sponsored links" or "sponsored results". They usually appear at the top or at the side of the search engine's results page.
To have your website appear you pay a certain amount each time someone clicks on your advert. You effectively bid on certain keywords, when someone initiates a search which includes your chosen keyword or phrase your advert will appear. Generally the more you bid, the higher up the page your advert will appear.
We will actively manage your campaign to ensure the best return on your investment. We can also provide training to allow you or your staff to manage your PPC campaigns.
If you would like more information on PPC campaigns, get in touch.
For more on our marketing services, including our pricing structure, don't hesitate to contact us.
Full site optimisation